19 July 2009
Font iQ: the typeface designed by stunt driving
Who would of thought you could design a custom typeface by stunt driving?
Belgium typographers: PleaseLetMeDesign, collaborated with Stef van Campenhoudt: a pro race pilot to design the “iQ font.”
Click here to watch behind the scenes footage of how the Toyota iQ’s maneuvering was tracked with custom software and download the font for free.
Gabe
07/19 at 03:15 PM
They used custom software? I guess they didn’t know about all the off-the-shelf car-to-font software that exists.
Colin
07/19 at 04:36 PM
My question is: Why?
joel
07/20 at 10:14 AM
I guess it was interesting way to discover fonts in a new form—also, to push the promotion for the Toyota iQ as well.
Carlos
07/22 at 12:12 PM
Awesome!
I saw Zach Liberman speak at this years FITC festival and he is one talented dude!
This is another project he worked on
http://vimeo.com/4706049
joel
07/29 at 11:44 PM
hey Carlos, thanks for sharing that. really dope! Unfortunately I missed out on a lot of great lectures at the FITC this year.